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Riveting Style Rosie inspires, in more ways than one
Hair tied back. Arm flexed. And that fierce look on her face.
During World War II, Rosie the Riveter embodied America’s hard-working determination. Not only did this symbol of strength inspire six million women to ditch their pinafores, don coveralls, and head off to work, many for the first time. But her now-iconic look also prompted American women to revise their wardrobes. And embrace boldly functional workwear—a fashion legacy that endures today. Celebrate Rosie’s can-do style with this collection.
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