Beware FAKE PANDORA Bracelets and beads!!

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Hi, I just thought I'd write a quick warning to anyone thinking of buying a Pandora bracelet on eBay.  I was in the post office the other day - posting my own genuine items - when I actually overheard the girl at the counter next to mine, discussing the fact that she was selling fake Pandora bracelets on ebay!  I was absolutely appalled - some poor unsuspecting buyers will think they are buying their loved ones a dream gift - and really its a fake! Horrid!


There are three ways for you to know if the item is a genuine Pandora piece.

1. The Pandora Hallmark

The first and best way to know whether an item is an authentic Pandora is in accordance with the Pandora company’s guidelines when it comes to looking for the Pandora hallmark on the Bead or Bracelet.

Most Pandora jewellery items are now marked with the letters ‘ALE’ together with 925 on silver items and the numbers 585 on gold items.

‘ALE’ are the initials of Per Enevoldsen’s father who was called Algot Enevoldsen. Per Enevoldsen is the founder of Pandora so the lettering now displayed on Pandora jewellery is the original jeweller’s hallmark.

925 is the jewellery symbol representing silver and 585 is the jewellery symbol representing 14ct gold.

If you can see this hallmark on your Pandora Jewellery, that is an indication that item should be Authentic Pandora Jewellery. However, it is unfortunately possible for other copy-cat companies to add that engraving to copy-cat products, so in addition to the hallmark you would also need to look at the next two steps to determine the authenticity of the item.

2. Is the Seller an Authorised Pandora Retailer?

Another way of knowing whether the item that you are purchasing is a genuine Authentic Pandora Jewelry item is by knowing whether the seller of the items is an authorised Pandora Retailer.

Only specific retailers are authorised to sell Authentic Pandora Jewellery.

To know whether the place that you are buying your Pandora Jewellery from is authorised to sell Authentic Pandora Jewellery, you can look at the list of authorised Pandora stockists shown on the official Pandora Jewellery web site. The official Pandora Jewellery web site shows the authorised Pandora retailers by region.


If you see Pandora Jewellery available for sale through eBay or other online auction websites, you should be warned, eBay sellers are not authorised sellers of Pandora Jewellery. Pandora specifically does not allow Pandora retailers to sell Pandora jewellery through eBAY. If you purchase jewellery through eBay, there is no way for you to know whether the items that you receive will be genuine Pandora beads. It is therefore strongly suggested that you only purchase Pandora jewellery through authorised Pandora retailers for your protection and piece of mind.

Several eBay sellers also falsely claim that some beads have been retired/discontinued and are charging exorbitant fees for them. You should note that discontinued Pandora charms are sold at their normal price - they are not sold at higher prices by authorised Pandora retailers. Any seller selling a Pandora charm for a higher than normal recommended retail price should be avoided.

3. Matching the Product

The third way that you can know whether a bead is an authentic Pandora jewellery bead is to look at the product and match it with a product shown on the official Pandora Jewellery web site or on the Gillett’s Jewellers web site.

When doing this, you should note that the official Pandora web site only shows products that are currently in production. That means that Pandora products that have been discontinued or retired, may not appear on the Pandora official web site.

The two methods above are better than this method when it comes to knowing if a jewellery item is genuine Pandora - but this method can also be helpful.

When it comes to matching the appearance of the jewellery with an item shown on the official Pandora web site - There are many copy-cat designs now available, but the copy-cat designs are often not exact matches with the official authentic Pandora beads.

The quality and craftsmanship of the Pandora beads is also far superior to the copy-cat brands. You’ll also see that many copy-cat brands similar to Pandora offer glass beads with hand painted designs or raised painted sections. Where some other copy-cat beads use glass beads with the designs and patterns painted on the outside of the glass, Pandora Murano Glass designs are created within the glass so the design runs right through the bead itself. If the bead that you are looking at has painted glass, you will know that it is not an authentic Pandora.

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