How to Spot Fake Nike Air Max 97's

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How can you tell if the pair of  Nike Air Max 97's  that you are about to buy online are genuine? Follow these 13 simple steps to verify the authenticity of your purchase. Always ask the seller to use the youVerify app prior to purchase. It's Smarter Selling & Safer Shopping.

Step 1: Shoe Box
New Nikes are boxed in a strong shoe box usually featuring the logo on the lid and side. Colour and style of box varies according to style and year. Check the box carefully for any errors in brand logos, alignment, spelling and overall   finish quality. Remember real shoe boxes can accompany fake shoes.

Step 2: Box Label
Nike retail boxes feature a label on one side detailing style name, size, colour, country of manufacture and a style number. The style number is usually 9 digits long, check that it matches the style number located on the label located inside the shoe.

Step 3: Inside Label
Inside label details vary depending on year, country of manufacture and style. Check the style number, usually 9 digits, matches that found on the box. Check that the tail of the Q in FABRIQUE starts inside the circle. Check for any spelling errors and that the stitching is straight and neat.

Step 4: Nike Swoosh 
The trademarked Nike swoosh is both carefully and immaculately stitched, glued or printed onto most pairs of Air Max 97 shoes. When inspecting the photo, ensure it is not glued, printed or stitched to a poor standard. Be aware that some limited edition styles may not have a swoosh on the side.

Step 5: Tongue Logo
Most new Air Max 97's will feature a logo on the tongue. Make sure this logo is carefully and immaculately stitched, glued, printed or embroidered onto the tongue.

Step 6: Insole Logo
Check that any logo printed on the insole is not worn away if the shoes are new. Check the print quality by making sure the edges of the logo are sharp. The logo used in new Air Max 97's is often just the swoosh but certain other models may differ.

Step 7: Air Unit
New Nike Air Max 97's feature a full length Max Air unit for maximum impact protection. Check the Air unit is well made and clear. Make sure it has no marks or paint on it.

Step 8: Heel Stitching
High quality stitching can be hard to replicate. Check carefully that the stitching on the heel of the Nikes is tight, straight, evenly spaced and cleanly finished. Also check that the Air unit is clear and has no paint marks.

Step 9: Heel Tab
New Air Max 97's feature a heel tab which has the words "Air Max" embroidered into it. Make sure the embroidery and stitching is tight, evenly spaced and neat.

Step 10: Sole
Nike Air Max 97's have a distinctive sole pattern, always make sure they are high quality and not worn out if the shoes are new.

Step 11: Sole Button
New Air Max 97's feature a logo button in the sole under the heel. Check the quality of the printing of the swoosh as well as the production of the button itself.

Step 12: Insole Stitching
New Air Max 97's have perfectly stitched on soles. Check that the stitching is tight, evenly spaced and neat. Some styles may have different colours for the left and right shoes.

Step 13: Download our App
We hope that this guide helps to educate you when identifying genuine Nike Air Max 97's. To prevent you from falling victim to counterfeit goods, always ask the seller to use the youVerify app prior to purchase.

youVerify - Smarter Selling, Safer Shopping.

youVerify is a smartphone app that helps online sellers verify themselves and their products, which in turn allows online buyers to shop with more confidence - Smarter Selling, Safer Shopping.
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