1. The Pandora Hallmark
The first way to know whether an item is an authentic Pandora is in accordance with the Pandora company’s guidelines when it comes to looking for the Pandora hallmark on the Bead or Bracelet.
Most Pandora jewellery items are now marked with the letters ‘ALE’ together with 925 on silver items and the numbers 585 on gold items.
‘ALE’ are the initials of Per Enevoldsen’s father who was called Algot Enevoldsen. Per Enevoldsen is the founder of Pandora so the lettering now displayed on Pandora jewellery is the original jeweller’s hallmark.
925 is the jewellery symbol representing silver and 585 is the jewellery symbol representing 14ct gold.
Many Pandora items, including Pandora bracelets also now include the Pandora crown symbol (Note: Old bracelets purchased before 2008 won’t have the Crown symbol as Pandora only started using the Crown symbol in 2008)
If you can see this hallmark on your Pandora Jewellery, that is an indication that item should be Authentic Pandora Jewellery. However, it is unfortunately possible for other copy-cat companies to add that engraving to copy-cat products, so in addition to the hallmark you would also need to look at the next two steps to determine the authenticity of the item.
2. Is the Seller an Authorised Pandora Retailer?
Another way of knowing whether the item that you are purchasing is a genuine Authentic Pandora Jewelry item is by knowing whether the seller of the items is an authorised Pandora Retailer.
Only specific retailers are authorised to sell Authentic Pandora Jewellery.
To know whether the place that you are buying your Pandora Jewellery from is authorised to sell Authentic Pandora Jewellery, you can look at the list of authorised Pandora stockists shown on the official Pandora Jewellery web site. The official Pandora Jewellery web site Pandora-Jewelry.com shows the authorised Pandora retailers by region.
You’ll be pleased to know that if you are purchasing your Pandora Jewellery from Gillett’s Jewellers, Gillett’s Jewellers is an authorised Pandora retailer for Pandora Jewellery.
Be careful when buying Pandora beads from eBay!
If you see Pandora Jewellery available for sale through eBay or other online auction websites, you should be warned, most eBay sellers are not authorised sellers of Pandora Jewellery. To see if an eBAY seller is an authorised Pandora retailer you should check the Pandora web site’s list of authorised retailers. Otherwise, if you purchase jewellery through eBay, there is no way for you to know whether the items that you receive will be genuine Pandora beads. To ensure that you always receive genuine Pandora, it is strongly suggested that you only purchase Pandora jewellery through authorised Pandora retailers for your protection and piece of mind.
Several eBay sellers also falsely claim that some beads have been retired/discontinued and are charging exorbitant fees for them. You should note that discontinued Pandora charms are sold at their normal price – they are not sold at higher prices by authorised Pandora retailers. Any seller selling a Pandora charm for a higher than normal recommended retail price should be avoided.
3. Matching the Product
The third way that you can know whether a bead is an authentic Pandora jewellery bead is to look at the product and match it with a product shown on the official Pandora Jewellery web site or on the Gillett’s Jewellers web site.
When doing this, you should note that the official Pandora web site only shows products that are currently in production. That means that Pandora products that have been discontinued or retired, may not appear on the Pandora official web site.