1 min article

Counterfeit item policy

We don't allow counterfeit items or unauthorised copies to be listed on eBay.

Items that bear a company's official brand name or logo can be listed, as long as the products were lawfully made by, for, or with the consent of that company.

Unauthorised copies may include items that are bootlegged, illegally duplicated, or pirated. These items may infringe on someone's copyright or trademark.

What is the policy?

  • Counterfeit products are illegal and not allowed on eBay. Examples include:
    • Fakes, copies, or replicas of brand name items (for example, a shoe with the Nike name or logo that wasn't made by Nike)
    • Electronics or accessories that use or bear the brand name, logo, or trademark of a company that didn't manufacture the item
    • Bootleg recordings from concerts or other live shows
    • Unauthorised or pirated copies of movies, videos, or software
  • Listings with photos that hide or blur trademarks are not allowed
  • If you're not certain that your item is authentic, or if an authenticator has been unable to confirm its authenticity, it may not be listed
  • We may remove listings if we receive buyer complaints that the item is not authentic. These items may not be relisted

Activity that doesn't follow eBay policy could result in a range of actions including for example: administratively ending or cancelling listings, hiding or demoting all listings from search results, lowering seller rating, buying or selling restrictions, loss of buyer or seller protections, and account suspension. All fees paid or payable in relation to listings or accounts on which we take any action will not be refunded or otherwise credited to your account.

Visit Seller Help to find details of any policy issues with your account or listings, and get the information you need to quickly resolve them.

Why does eBay have this policy?

This policy prevents the sale of counterfeit items, which are illegal, and could expose sellers to legal risk. Removing them protects sellers and their buyers from buyer protection claims and financial loss.

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