3 min article

Managing your eBay Shop

Once you've opened an eBay Shop, you can begin to personalise your shop to let buyers know more about your business and the products you sell.

You'll find all the tools for managing your Shop, and more, in Seller Hub - opens in new window or tab. You can organise your listings within custom categories, select items to feature, and more. Find out more about managing your Shop in the Seller Centre - opens in new window or tab.

Manage your Shop - opens in new window or tab

Add your Shop logo and billboard

Adding your logo and a billboard image can give your Shop a more professional finish. Keep in mind when choosing your billboard image that it should represent your brand and Shop.

Here's how to add or change your Shop logo:

  1. Select the Marketing tab in Seller Hub.
  2. Under Manage Brand, select Edit Shop.
  3. Go to the Shop Banner Image or Logo section and select Add Image.

Your logo size should be 300 x 300 pixels and 12MB or less.

To add a billboard image:

  1. Select the Marketing tab in Seller Hub.
  2. Under Manage Brand, select Edit Shop.
  3. Go to the Billboard section and select Add Billboard Image.

For best results, use an image that's 1200 x 270 pixels and smaller than 12MB.

Add a description of your eBay Shop

Let buyers know more about your business by including a short description about your brand or company and what you sell. Your description will be shown when buyers search for your Shop on eBay, and also in search engine results.

Here's how to add a description of your eBay Shop:

  1. Select the Marketing tab in Seller Hub.
  2. Under Manage Brand, select Edit Shop.
  3. Go to the About section and add a short description about your brand and products.

Tip
If you need to take a break from your eBay Shop, you can schedule some time away and choose whether you want to allow or pause item sales. Find out more in our Time Away help page.

Setting up featured listings

If you'd like to show specific items to your buyers, you can select up to 4 listings to feature on your Shop.

Here's how to select your featured listings:

  1. Select the Marketing tab in Seller Hub.
  2. Under Manage Brand, select Edit Shop.
  3. Go to the Featured Items section.
  4. Select a tile to choose an item to feature.

Manage Shop categories

You can create up to 300 Shop categories to help organize your listings and display your items to buyers. You don't need to use the categories on the eBay site — you can create your own.

Here's how to create a category in your eBay Shop:

  1. Select the Marketing tab in Seller Hub.
  2. Select Shop Categories on the left-hand side.
  3. Select Add Categories to add up to 5 categories that best fit the items you're selling.
  4. Select Save.

You can also add subcategories to your categories by selecting Edit next to the categories on the Manage Shop Categories page. However, you won't be able to create subcategories if your categories already contain listings.

If you'd like to delete or rename a category, you can do so by selecting Edit next to the category.

Changing the name of your Shop

While you can change the name of your Shop in Seller Hub, we don't advise it because any marketing links or bookmarks created by your buyers will no longer work, and your Shop will also be ranked as a new site in some search engine results.

If you still want to change the name of your Shop, the new name can't be:

  • The username of another member on eBay, or be misleadingly similar to the username of another eBay member
  • Identical or misleadingly similar to another company's name that's protected by trademark law
  • A name that contains the word eBay, or a name which is misleadingly similar to eBay

We take our role in protecting intellectual property very seriously. Before you rename your shop, read our article on intellectual property rights and using eBay's intellectual property.

By customising your eBay Shop, you can give buyers a better idea of your brand's personality and the products you sell.

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