3 min article

Promotions Manager

Promotions Manager provides eBay Shop subscribers with an easy way to set up special offers on eBay. Promotions can help you attract more buyers, clear old stock, increase average order size, and even lower postage costs by bundling more items per order.

You can set up four different types of special offers using Promotions Manager:

  • Order discounts Offer discounts based on order size, or the amount spent by a buyer. You can also create promotions such as a percentage off an additional item, or buy one get one free
  • Multi-buy – Offer tiered discounts to your buyers when they purchase multiple quantities of your items
  • Coupons Offer exclusive discounts to buyers by using a coded coupon
  • Sales event + markdown Reduce prices for selected items or categories

Using Promotions Manager

You can access Promotions Manager from the Marketing tab in Seller Hub. If you don't use Seller Hub, you can find Promotions Manager in the Account section of My eBay, under Marketing Tools.

For items to be eligible for Promotions Manager, your listing must be in fixed-price format with Buy It Now pricing.

Items will appear at the advertised price, and the discount will be applied in your buyer's shopping basket.

Tip
If you changed the price of an item as part of a sale, you'll need to wait 14 days before including it as part of a new sale.

How to create an Order discount promotion

  1. Go to the Marketing tab in Seller Hub and select Promotions.
  2. Select Create a promotion then Order discount.
  3. Select your category and objective (e.g. introduce new items, attract buyers at peak shopping times, move older items) and we’ll recommend some promotions for you.
  4. Select your offer type, and how you want to apply the offer to your items (e.g. Save £10 when you spend £100 or more, or Save 20% when you buy 3 items or more).
  5. Choose Select Items to manually add items to your promotion, or Create Rules, to automatically select items based on category and price, with filters based on product identifiers.
  6. Give your offer a name, duration, description and an offer image and then select Launch.

How to create a Multi-Buy promotion

  1. Go to the Marketing tab in Seller Hub and select Promotions.
  2. Select Create a promotion then Multi-Buy.
  3. Choose Select items to add up to 500 items using filters, or Create rules, to apply Multi-Buy automatically to a selection of your inventory.
  4. Give your offer a name. (Your buyers won’t see this name.)
  5. Decide on the level of discount you want to offer based on the quantity of items the buyer selects. For example: Buy one t-shirt at full price, buy 2 t-shirts and save 5%, buy 3 t-shirts and save 10%, buy 4 or more t-shirts and save 15%.
  6. Review your promotion and select Launch.

How to create coupons

eBay store subscribers can create and share their own discount codes for buyers. Here's how to create a coupon:

  1. Go to the Marketing tab in Seller Hub and select Promotions.
  2. Select Create a promotion then Coupons.
  3. Set the discounts and conditions of your offer.
  4. Choose eligible items for your offer.
  5. You can choose to set a budget and other usage limits for your offer.
  6. Add an image and a short description for the coupon you are about to launch.
  7. Schedule your offer or select Start Immediately.
  8. Review and select Launch coupon.

Here are some benefits of using coupons:

  • Send a printed coupon code in your order to encourage repeat purchases
  • Offer a discount to customers instead of adjusting the item price
  • Control your spend on promotions and protect selling your margins with options like minimum spend, expiry date, budget, etc.

You can stack coupons with markdowns and shipping discounts, however, coupons are not stackable with other promotions such as order discount and volume pricing.

If several promotions are running concurrently on an item, your buyers will get the best discount. If an item has a Best Offer or Offer to buyers, the offer takes priority, and the coupon cannot be applied.

How to create a Sale event + markdown

  1. Go to the Marketing tab in Seller Hub and select Promotions.
  2. Select Create a promotion then Sale event + markdown.
  3. Choose your discount, e.g (Take 30% off each item or take £10 off each item.)
  4. Choose Select Items to manually add items to your promotion or Create Rules, to automatically select items based on category and price, with filters based on product identifiers.
  5. Give your offer a name, duration, description and an offer image and and then select Launch.

Tip
Sales figures and a tracking graph for your promotions will be shown in the Marketing tab.

Editing a promotion

To edit or change the status of a promotion go to your Promotions, find the Promotion you want to edit, then select Edit from the Action dropdown menu beside it.

Sharing coded coupons on social media platforms

When you create a new coded coupon, you will have the option to share the coupon through the following social media platforms:

  • Facebook
  • Twitter
  • Pinterest
  • Whatsapp
  • Email

When sharing a coupon, you can edit the caption with up to 280 characters. By default, a link to the coded coupon terms and conditions will always be included.

If you choose to share a coded coupon at a later point in time, as long as the coupon is “Active”, you can select the “Share” option from the action list next to each active coupon in Promotions Manager.

Using Promotions Manager, you can create special offers ranging from 'buy one, get one free' to discounted postage.

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