3 min article

Selling internationally

Making your listings available internationally is easy and can help you grow your business by getting items in front of buyers worldwide.

When you offer international postage in your listings, your items are available automatically to buyers outside the UK.

You can either offer international shipping or list directly on supported international sites. An additional international fee may apply.

For more information on selling internationally, see our Cross-border trade handbook - opens in new window or tab.

Requirements for selling internationally

When you sell internationally, you need to make sure that the item you're listing can legally be sold in other countries, as the applicable laws may be different to your own country.

To sell internationally on eBay, you need to:

  • Meet the selling and item requirements of the site(s) where you want your listings to appear
  • When selling internationally - either by listing on a site different from your site of registration or by selecting an international postage option - your item may be sold to a buyer on another eBay site

Before allowing you to sell internationally, we may ask you to sign an International Selling Agreement acknowledging that items sold to buyers on other eBay sites are subject to the policies of those sites, including their eBay Money Back Guarantee.

When you sell to overseas buyers, you need to comply with laws in both your country and theirs. Your items must meet the selling and eligibility requirements for the eBay site in each country where you sell.

Cooling off periods

According to the EU Consumer Rights Directive - opens in new window or tab, consumers (buyers) can withdraw from most distance transactions with business sellers within a set time frame ('cooling off period') without penalty and without giving any reason.

When creating your return policy, be sure to include the following: 

  • The time period that a buyer has to notify you that they want to cancel the transaction
  • How the refund is issued
  • Who pays the return postage

How to sell internationally

Here's how to add international postage to your listings:

  1. On your listing, choose Show international services and options and select Save.
  2. Choose Flat Rate or Calculated. A flat rate means you choose a postage cost. Calculated postage is determined by the buyer's location using a UK postal service's pricing.
  3. Select the countries you'll post to from Destination, and choose your preferred postal carrier from Service.

If you want to sell overseas, your listings and transactions need to comply with laws in both your country and the buyer's.

See eBay's International trading policy for more information.

Be sure to familiarise yourself with listing and buyer protection policies on the eBay sites where you sell.

Choosing regions

You can choose the countries you want to post to in different ways:

  • On an item-by-item basis: Whenever you list an item, select international postage locations on the listing form. You can choose Worldwide, or select particular regions or countries
  • As a standard rule: You can specify regions or countries you don't want to post to in Postage preferences - opens in new window or tab. These rules will apply to any future listings you create

Receiving payments from international buyers

If the buyer pays in a different currency, the payment will be converted to the currency of your payouts. As currency values can change, it’s important to note that the currency exchange rate will be captured at the time of sale and can be viewed in the order details. This exchange rate will apply in the event of a refund.

When you ship internationally, an additional international fee applies.

eBay's transaction fees will be deducted in the buyer’s payment currency, before being converted to your currency for payout. If you receive a fee credit, it will be converted from your buyer’s payment currency to your currency. See our fees article for more information on the currency conversion charge.

eBay’s Global Shipping Programme

The Global Shipping Programme (GSP) makes selling internationally easier, including arranging international shipping, completing customs forms, and handling import fees, which are paid by buyers at the time of purchase. When the seller sells items through the GSP, their listings automatically appear on supported international eBay sites.

International buyers will be able to see that your location is in the UK, and that you'll post to their country.

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