Reviews
_Proctor challenges his readers to conceptualize a much happier and healthier world in which the manufacture and sale of cigarettes is prohibited._, _Draws on previously confidential industry documents and Proctor_s own experience as the first historian to testify in court about [industry] lies. What lies? How deep into the pleural linings did they go? All the way._, Lays out in head-shaking detail how a handful of companies painstakingly designed, produced, and mass-marketed the most lethal product on the planet., _Proctor_s extensive use of previously secret tobacco industry documents makes his case convincing, even compelling._, A landmark study in medicine and the history of science, and of an industry [Proctor] describes as 'evil.', An invaluable reference for historians interested in the tobacco industry, health and medicine, or marketing in the twentieth century., A nearly 800-page book that begins as the Bible of the twentieth-century cigarette industry only to end as its millennial counterblaste., "Lays out in head-shaking detail how a handful of companies painstakingly designed, produced, and mass-marketed the most lethal product on the planet."-- Mother Jones, "Proctor documents a breadth and depth of the industry's duplicitous actions that is astounding."-- Science (Aaas), Proctor's book will be of great interest . . . it debunks fraudulent industry claims past and present, provides credible arguments for banning cigarettes, and delineates steps to take before abolition is politically possible. . . . For historians, Proctor's book particularly calls for serious conversation about ethics and best practices in our era of decreased public support of universities and rising dependence on corporate donors., _An invaluable reference for historians interested in the tobacco industry, health and medicine, or marketing in the twentieth century._, "For his monumental and sobering indictment, science historian Robert Proctor dug through piles of recently released industry documentation to uncover the activities that lured many scientists into its mill of denial. A tale of giant profits, decades of secrecy over the links with cancer, useless filters and more."-- Nature, _A comprehensive and devastating account of tobacco industry perfidy in promoting the sale of its deadly cigarettes._, _A landmark study in medicine and the history of science, and of an industry [Proctor] describes as _evil.__, Proctor's extensive use of previously secret tobacco industry documents makes his case convincing, even compelling., _A nearly 800-page book that begins as the Bible of the twentieth-century cigarette industry only to end as its millennial counterblaste._, "A nearly 800-page book that begins as the Bible of the twentieth-century cigarette industry only to end as its millennial counterblaste."-- Harper's, "Draws on previously confidential industry documents and Proctor's own experience as the first historian to testify in court about [industry] lies. What lies? How deep into the pleural linings did they go? All the way."-- Harper's Magazine, _Lays out in head-shaking detail how a handful of companies painstakingly designed, produced, and mass-marketed the most lethal product on the planet._, Proctor challenges his readers to conceptualize a much happier and healthier world in which the manufacture and sale of cigarettes is prohibited., Draws on previously confidential industry documents and Proctor's own experience as the first historian to testify in court about [industry] lies. What lies? How deep into the pleural linings did they go? All the way., A comprehensive and devastating account of tobacco industry perfidy in promoting the sale of its deadly cigarettes., "Proctor challenges his readers to conceptualize a much happier and healthier world in which the manufacture and sale of cigarettes is prohibited."-- The Huffington Post
Table Of Content
List of Illustrations Prologue Introduction: Who Knew What and When? PART ONE. The Triumph of the Cigarette 1. The Flue-Curing Revolution 2. Matches and Mechanization 3. War Likes Tobacco, Tobacco Likes War 4. Taxation:The Second Addiction 5. Marketing Genius Unleashed 6. Sponsoring Sports to Sell Smoke 7. Parties, the Arts, and Extreme Expeditions 8. Clouding the Web: Tobacco 2.0 PART TWO. Discovering the Cancer Hazard 9. Early Experimental Carcinogenesis 10. Roffo's Foray and the Nazi Response 11. "Sold American": Tobacco-Friendly Research at the Medical College of Virginia 12. A Most Feared Document: Claude E. Teague's 1953 "Survey of Cancer Research" 13. "Silent Collaborators": Clandestine Cancer Research Financed by Tobacco via the Damon Runyon Fund 14. Ecusta's Experiments 15. Consensus, Hubris, and Duplicity PART THREE. Conspiracy on a Grand Scale 16. The Council for tobacco Research: Distraction Research, Decoy Research, Filibuster Research 17. Agnotology in Action 18. Measuring Ignorance: The Impact of Industry Disinformation on Popular Knowledge of Tobacco Hazards 19. Filter Flimflam 20. The Grand Fraud of Ventilation 21. Crack Nicotine: Freebasing to Augment a Cigarette's "Kick" 22. The "Light Cigarette" Scam 23. Penetrating the Universities 24. Historians Join the Conspiracy PART FOUR. Radiant Filth and Redemption 25. What's Actually in your Cigarette? 26. Radioactivity in Cigarette Smoke: "Three Mile Marlboro" and the Sleeping Giant 27. The Odd Business of Butts--and the Global Warming Wild Card 28. "Safer" Cigarettes? 29. Globalizing Death 30. What Must Be Done Notes Selected Bibliography Lexicon of Tobacco Industry Jargon Timeline of Global Tobacco Mergers and Acquisitions Timeline of Tobacco Industry Diversification into Candy, Food, Alcohol, and Other Products Acknowledgments Index
