Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the O

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Located in: South East, United Kingdom
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Last updated on 20 Nov, 2025 14:38:19 GMTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Title
Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the O
ISBN
9780470862117
Subject Area
Business & Economics, Référence
Publication Name
Brand Stretch : Why 1 in 2 Extensions Fail, and How to Beat the Odds
Publisher
Wiley & Sons, Incorporated, John
Item Length
9.4 in
Subject
Marketing / General, Consumer Guides
Publication Year
2004
Type
Not Available
Format
Hardcover
Language
English
Item Height
0.7 in
Author
David Taylor
Item Weight
19 oz.
Item Width
7.8 in
Number of Pages
178 Pages
Category

About this product

Product Information

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470862114
ISBN-13
9780470862117
eBay Product ID (ePID)
86754420

Product Key Features

Number of Pages
178 Pages
Language
English
Publication Name
Brand Stretch : Why 1 in 2 Extensions Fail, and How to Beat the Odds
Publication Year
2004
Subject
Marketing / General, Consumer Guides
Type
Not Available
Subject Area
Business & Economics, Référence
Author
David Taylor
Format
Hardcover

Dimensions

Item Height
0.7 in
Item Weight
19 oz.
Item Length
9.4 in
Item Width
7.8 in

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 724 4981 18
CRN: 03800600
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About this seller

Chiron_Media_Store

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