Product Information
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.Product Identifiers
PublisherHachette Audio
ISBN-101600240054
ISBN-139781600240058
eBay Product ID (ePID)57567652
Product Key Features
Book TitleTipping Point : How Little Things Can Make a Big Difference
TopicGeneral, Social Psychology, Statistics, Marketing / Research
Publication Year2007
LanguageEnglish
GenrePsychology, Business & Economics, Social Science
AuthorMalcolm Gladwell
Dimensions
Item Height1.5in
Item Length5.8in
Item Width5.2in
Item Weight7.4 Oz
Additional Product Features
Intended AudienceTrade
ReviewsWhy is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01], Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]
Dewey Edition22
Grade fromEighth Grade
Number of Volumes8 Vols.
Grade toCollege Graduate Student
Dewey Decimal302
Edition DescriptionUnabridged Edition