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Law and Advertising: A Guide to Current Legal Issues by Dean Keith Fueroghne
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eBay item number:176571837871
Item specifics
- Condition
- EAN
- 9781442244887
- UPC
- 9781442244887
- ISBN
- 9781442244887
- MPN
- N/A
- Book Title
- Law and Advertising: A Guide to Current Legal Issu
- Item Length
- 25.9 cm
- Publication Year
- 2017
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Law & Advertising: a Guide to Current Legal Issues
- Item Height
- 262 mm
- Publisher
- Rowman & Littlefield
- Subject
- Law, Advertising, Marketing, Business
- Item Weight
- 912 g
- Item Width
- 184 mm
- Number of Pages
- 398 Pages
About this product
Product Information
In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court's decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals-from agency account executives and copywriters to art directors and freelance designers-will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Product Identifiers
Publisher
Rowman & Littlefield
ISBN-13
9781442244887
eBay Product ID (ePID)
233927079
Product Key Features
Number of Pages
398 Pages
Publication Name
Law & Advertising: a Guide to Current Legal Issues
Language
English
Subject
Law, Advertising, Marketing, Business
Publication Year
2017
Type
Textbook
Format
Hardcover
Dimensions
Item Height
262 mm
Item Weight
912 g
Item Width
184 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
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- n***w (3)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived on time and was packaged well. The item was exactly as advertised and was amazing value compared to other places. The seller was also incredibly speedy at replying to my enquiries. Although it was not the fault of the seller (the packaging used to send the item was more than sufficient), my figure did have a manufacturing defect (the left hand was broken off). Thankfully superglue put it back in place and no one can tell it was broken.Ichibansho Figure Dragon Ball Demon Piccolo Daimaoh(Ex Mystical Adventure) (#375870724809)
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Seller Feedback (132,461)
- n***w (3)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived on time and was packaged well. The item was exactly as advertised and was amazing value compared to other places. The seller was also incredibly speedy at replying to my enquiries. Although it was not the fault of the seller (the packaging used to send the item was more than sufficient), my figure did have a manufacturing defect (the left hand was broken off). Thankfully superglue put it back in place and no one can tell it was broken.Ichibansho Figure Dragon Ball Demon Piccolo Daimaoh(Ex Mystical Adventure) (#375870724809)
- e***e (650)- Feedback left by buyer.Past monthVerified purchaseItem as described, well packaged, great price, unfortunately it took 9 days to arrive from stated dispatch date and seller didn’t respond to my request to investigate why tracking was still showing it as awaiting dispatch for a number of days.
- i***e (55)- Feedback left by buyer.Past 6 monthsVerified purchaseItem came perfectly described with good packaging. Only issue is dispatch time and communication takes a while, thankfully came in time for what it was intended. Price is really good and super informative tutorials inside.Amigurumi: San-X Crochet Patterns: Featuring Rilakkuma, Sentimental Circus and (#375733908023)