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Alchemy by Rory Sutherland
£12.01
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- Buy it nowAlchemy by Rory Sutherland
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Located in: Cardiff, United Kingdom
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eBay item number:184830069975
Item specifics
- Condition
- eBay category
- 261186
- eBay condition
- 1000
- ISBN
- 9780753556528
- Publication Year
- 2021
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Book Title
- Alchemy: the Magic of Original Thinking in a World of Mind-Numbing Conformity
- Item Height
- 198mm
- Publisher
- Ebury Publishing
- Topic
- Psychology, Popular Psychology, Marketing
- Item Width
- 126mm
- Item Weight
- 260g
- Number of Pages
- 384 Pages
About this product
Product Information
The hugely anticipated first book from the TED Talks star and advertising legend 'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong- we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
Product Identifiers
Publisher
Ebury Publishing
ISBN-13
9780753556528
eBay Product ID (ePID)
18049053387
Product Key Features
Book Title
Alchemy: the Magic of Original Thinking in a World of Mind-Numbing Conformity
Format
Paperback
Language
English
Topic
Psychology, Popular Psychology, Marketing
Publication Year
2021
Type
Textbook
Number of Pages
384 Pages
Dimensions
Item Height
198mm
Item Width
126mm
Item Weight
260g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 329137652
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- o***d (455)- Feedback left by buyer.Past yearVerified purchaseNo reflection on the seller, but this book promised more. Turns out it is a bit of a trudge to read, there are far too many foot notes, too many self-referenced in-jokes which become tiresome, and the examples discussed are over-worked. That said, some interesting insights into marketing.
- p***p (245)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived in great condition, exactly as described. Very enjoyable book.
- 0***1 (10)- Feedback left by buyer.Past yearVerified purchaseAfter listening to this in audiobook form I felt I wanted to read this and have available for myself.
- i***b (334)- Feedback left by buyer.Past monthVerified purchasePrompt & polite communication. Fast delivery, well packaged, items as described. Great value , great seller. Thanks.
- 6***l (393)- Feedback left by buyer.Past 6 monthsVerified purchaseSeller reliable & highly recommended. Great price, item sealed & as described. Good communication, prompt delivery & item well packaged/protected from damage. Excellent service & would use again. Thank you.I Can Do It (R) 2025 Calendar: 365 Daily Affirmations by Louise Hay (#365066189129)
- e***0 (1147)- Feedback left by buyer.Past 6 monthsVerified purchaseThis is the first time I have used BookMail and I am very impressed. My order arrived on time, well packed and in excellent condition as advertised. Communication was very good indeed as was value for money. Recommended.
Product ratings and reviews
Most relevant reviews
- 23 Jun, 2021
Lots of great ideas and insights
Verified purchase: YesCondition: NewSold by: bookmail
- 21 Feb, 2024
Why logic, focus groups, Economists and spreadsheets make the world boring
Verified purchase: YesCondition: Pre-ownedSold by: worldofbooks08
- 08 Nov, 2021
Compelling for marketeers
Verified purchase: YesCondition: NewSold by: thesaintbookstore
- 02 Nov, 2024
After listening to this in audiobook for...
Verified purchase: YesCondition: NewSold by: bookmail
- 24 May, 2024
All good as expected
Verified purchase: YesCondition: NewSold by: bookmail
Popular categories from this shop
Seller Feedback (536,384)
This item (90)
All items (536,384)
- o***d (455)- Feedback left by buyer.Past yearVerified purchaseNo reflection on the seller, but this book promised more. Turns out it is a bit of a trudge to read, there are far too many foot notes, too many self-referenced in-jokes which become tiresome, and the examples discussed are over-worked. That said, some interesting insights into marketing.
- p***p (245)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived in great condition, exactly as described. Very enjoyable book.
- 0***1 (10)- Feedback left by buyer.Past yearVerified purchaseAfter listening to this in audiobook form I felt I wanted to read this and have available for myself.
- i***b (334)- Feedback left by buyer.Past monthVerified purchasePrompt & polite communication. Fast delivery, well packaged, items as described. Great value , great seller. Thanks.
- 6***l (393)- Feedback left by buyer.Past 6 monthsVerified purchaseSeller reliable & highly recommended. Great price, item sealed & as described. Good communication, prompt delivery & item well packaged/protected from damage. Excellent service & would use again. Thank you.I Can Do It (R) 2025 Calendar: 365 Daily Affirmations by Louise Hay (#365066189129)
- e***0 (1147)- Feedback left by buyer.Past 6 monthsVerified purchaseThis is the first time I have used BookMail and I am very impressed. My order arrived on time, well packed and in excellent condition as advertised. Communication was very good indeed as was value for money. Recommended.