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Effective Data Storytelling : How to Drive Change with Data, Narrative and Visuals by Brent Dykes (2019, Hardcover)

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About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-101119615712

ISBN-139781119615712

eBay Product ID (ePID)19038808732

Product Key Features

Number of Pages336 Pages

Publication NameEffective Data Storytelling : How to Drive Change with Data, Narrative and Visuals

LanguageEnglish

Publication Year2019

SubjectBusiness Communication / General, Business Communication / Meetings & Presentations, Storytelling, Data Visualization

TypeTextbook

AuthorBrent Dykes

Subject AreaComputers, Performing Arts, Business & Economics

FormatHardcover

Dimensions

Item Height1 in

Item Weight24.1 Oz

Item Length9.1 in

Item Width6.2 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2019-032934

Dewey Edition23

IllustratedYes

Dewey Decimal658.45

Table Of ContentForeword ix Preface xi Acknowledgments xiii Chapter 1 Introduction to Driving Change through Insight 1 Chapter 2 Why Tell Stories with Data? 21 Chapter 3 The Psychology of Data Storytelling 47 Chapter 4 The Anatomy of a Data Story 81 Chapter 5 Data: The Foundation of Your Data Story 121 Chapter 6 Narrative: The Structure of Your Data Story 157 Chapter 7 Visuals (Part 1): Setting the Scenes of Your Data Story 195 Chapter 8 Visuals (Part 2): Polishing the Scenes of Your Data Story 229 Chapter 9 Crafting Your Own Data Story 265 About the Author 305 About the Website 307 Index 309

SynopsisMaster the art and science of data storytelling--with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today's economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative--to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling--data, narrative, and visuals--and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.

LC Classification NumberHF5718.D95 2020