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Street Fighter Marketing Solutions : How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business by Jeff Slutsky (2007, Hardcover)
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Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business by Slutsky, Jeff [Hardcover]
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About this product
Product Identifiers
PublisherFree Press
ISBN-100743299140
ISBN-139780743299145
eBay Product ID (ePID)57205542
Product Key Features
Book TitleStreet Fighter Marketing Solutions : How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business
Number of Pages256 Pages
LanguageEnglish
Publication Year2007
TopicMarketing / General, Entrepreneurship, Small Business, Advertising & Promotion
IllustratorYes
GenreBusiness & Economics
AuthorJeff Slutsky
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight14.7 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
LCCN2007-005121
Dewey Edition22
Dewey Decimal658.8
SynopsisFor any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising. The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits. With pressures from "big box" retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems. You'll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward. National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization. In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation's most savvy and engaging business tacticians. For more information and a downloadable video, visit www.streetfightermarketing.com., A leading marketing consultant reveals how businesses can get more bang for their bucks by thinking tactically--and by utilizing nontraditional, highly targeted forms of marketing and advertising., A leading marketing consultant reveals how businesses can get more bang for their bucks by thinking tactically - and by using nontraditional, highly targeted forms of marketing and advertising.
LC Classification NumberHF5415.13.S593 2007
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