About this product

Product Identifiers

PublisherPearson Education

ISBN-100205723810

ISBN-139780205723812

eBay Product ID (ePID)72016310

Product Key Features

Number of Pages168 Pages

LanguageEnglish

Publication NameCareers in Media

SubjectCommunication Studies, Industries / Media & Communications

Publication Year2009

TypeTextbook

AuthorMichael Savoie, Frank Barnas

Subject AreaLanguage Arts & Disciplines, Business & Economics

FormatTrade Paperback

Dimensions

Item Height0.6 in

Item Weight13.9 Oz

Item Length10.8 in

Item Width8.3 in

Additional Product Features

Edition Number2

Intended AudienceCollege Audience

LCCN2009-004630

Dewey Edition22

Dewey Decimal302.23023

Table Of Content1. Overview of Media Careers The Media Fields Occupational Statistics Career Categories Broadcasting Motion Picture and Video Industries Advertising and Public Relations 2. Print, Magazine, and Photojournalism The Written Word Newspapers Magazines Editorial Employment Sectors in Print The Editorial Staff Related Editorial Positions Non-Editorial Employment Sectors in Print 3. Audio and Radio The Evolution of Radio The Traditional Radio Industry Employment Opportunities in Radio On-Air and Production News Sales and Support Audio Positions That Complement Video The Music Recording Industry 4. Television and Broadcast Video The Dominance of Television Television Markets The Networks Salaries and Job Expectations Television Station Positions Employment Forecasts News Sales and Traffic Production Engineering 5 Corporate and Non-Broadcast Media Media for Specific Audiences In-House Media Groups Corporate Production Production Designations and Descriptions 6 Motion Pictures The Motion Picture Industry Feature Film Production Commercial Production Music Video Production Production Designations and Descriptions 7 New Media The Growth of New Media Television Radio Motion Pictures Portable and Wireless Technologies Video Games Production Designations and Descriptions 8 Advertising and Public Relations Careers in Advertising and Public Relations Advertising Public Relations Job Outlook Occupational Designations and Descriptions 9 Educational Media Interconnecting Mass Media and Education Undergraduate Programs Graduate Programs Terminal and Non-Terminal Degrees Positions at Colleges and Universities Positions at Middle and High Schools Distance Learning and Access Channels 10 Portfolio Development Competition in the Job Market Portfolios The Resume The Cover Letter The Video Demo Tape The Slate and Contact Information Video Samples for the Demo Tape Writing Samples The Audio Demo Tape Tearsheets and Campaigns Submitting the Portfolio Appendix A: State Websites Appendix B: Employment Websites Appendix C: Collegiate Media Organizations

SynopsisCareers in Media explores contemporary employment opportunities in the media field and points out often overlooked options. The authors provide insight into the skill development needed to compete in today's highly selective and competitive media world. Additionally, this survey of media professions includes practical discussions of portfolio development as well as valuable appendices with state and job websites., The 2/e of this brief book profiles employment opportunities in media and points out often overlooked options for students seeking a job in the highly selective and competitive media world. Included is a discussion of portfolio development and valuable appendices with state and job websites.

LC Classification NumberP91.6.B37 2010