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Content Strategy Toolkit, The: Methods, Guidelines, and Temp... by Casey, Meghan

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Content Strategy Toolkit, The: Methods, Guidelines, and Templa...
Book Title
Content Strategy Toolkit, The: Methods, Guidelines, and Templa...
ISBN
0134105109
EAN
9780134105109
Binding
Paperback / softback
Date of Publication
2015-07-09
Release Title
Content Strategy Toolkit, The: Methods, Guidelines, and Templa...
Artist
Casey, Meghan
Brand
N/A
Colour
N/A
Subject Area
Computers, Business & Economics
Publication Name
Content Strategy Tool Kit : Methods, Guidelines, and Templates for Getting Content Right
Publisher
Pearson Education
Item Length
8.9 in
Subject
Industries / Computers & Information Technology, E-Commerce / Internet Marketing, Web / Design
Publication Year
2015
Series
Voices That Matter Ser.
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.6 in
Author
Meghan Casey
Item Weight
12.8 oz.
Item Width
6.9 in
Number of Pages
272 Pages
Category

About this product

Product Information

This go-to guide is ideal for Web design, user experience, business students and any other students tasked with developing clear and consistent content in any medium. It provides guidelines for developing and implementing a content strategy, and an abundance of examples along with concrete suggestions and action plans for implementing these strategies. In the end, students will be able to: * Tell a cohesive story, which translates into conversions * Stop wasting time and money re-writing the same or similar content over and over * Give customers one clear message that's consistent in all mediums * Determine whether their content is boosting their brand and the bottom line * Develop guidelines that let them say no to unnecessary content that's not on-brand * Keep content up-to-date by improving organization and making the task less time-consuming

Product Identifiers

Publisher
Pearson Education
ISBN-10
0134105109
ISBN-13
9780134105109
eBay Product ID (ePID)
214677895

Product Key Features

Number of Pages
272 Pages
Language
English
Publication Name
Content Strategy Tool Kit : Methods, Guidelines, and Templates for Getting Content Right
Publication Year
2015
Subject
Industries / Computers & Information Technology, E-Commerce / Internet Marketing, Web / Design
Type
Textbook
Author
Meghan Casey
Subject Area
Computers, Business & Economics
Series
Voices That Matter Ser.
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
12.8 oz.
Item Length
8.9 in
Item Width
6.9 in

Item description from the seller

Seller business information

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