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Strategy: Process, Content, Context by Bob De Wit, Ron Meyer (Paperback, 2010)

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About this product

Product Information

This is the highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, Strategy, 4e builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses.

Product Identifiers

Publisher
Cengage Learning Emea
ISBN-13
9781408019023
eBay Product ID (ePID)
92467860

Product Key Features

Number of Pages
1008 Pages
Language
English
Publication Name
Strategy: Process, Content, Context
Publication Year
2010
Subject
Government, Business
Type
Textbook
Author
Bob De Wit, Ron Meyer
Format
Paperback

Dimensions

Item Height
260 mm
Item Weight
2100 g
Item Width
196 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Ron Meyer, Bob De Wit

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