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Value Proposition Design ~ Alexander Osterwalder ~ 9781118968055

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Last updated on 04 Jun, 2025 14:43:49 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Seiten
290
Gewicht
860
Einband
Taschenbuch
Marke
Wiley John + Sons
Fachbereich
Hardcover/Ratgeber/Recht, Beruf, Finanzen
Publikationstitel
Value Proposition Design
Buchtitel
Value Proposition Design
Film-/Fernseh-Titel
Keine Angabe
Musiktitel
Keine Angabe
Interpret
Keine Angabe
ISBN
9781118968055

About this product

Produktinformation

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design complements and perfectly integrates with the "Business Model Canvas" from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.

Produktkennzeichnungen

ISBN-10
1118968050
ISBN-13
9781118968055
eBay Product ID (ePID)
202765301

Produkt Hauptmerkmale

Verlag
John Wiley & Sons, Wiley John + Sons
Erscheinungsjahr
2014
Anzahl der Seiten
320 Seiten
Sprache
Englisch
Publikationsname
Value Proposition Design
Produktart
Lehrbuch
Autor
Alexander Osterwalder
Format
Taschenbuch

Zusätzliche Produkteigenschaften

Hörbuch
No
Mitautor
Yves Pigneur, Alan Smith, Gregory Bernarda
Illustrator
Trish Papadakos
Item Height
2cm
Item Length
24cm
Item Width
19cm
Item Weight
785g

Seller business information

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