Social Media Strategy: Marketing and Advertising in the Consumer ... 9781442251526

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Last updated on 12 Dec, 2019 22:24:34 GMT View all revisions

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New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details. See all condition definitions– opens in a new window or tab ... Read moreabout the condition

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9781442251526

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9781442251526

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9781442251526

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Product Information
A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to building brand benefit through social clout is grounded in a refreshing mix of academic research, theory, industry statistics, and real-world examples. No hype, just solid social media strategy.

Product Identifiers
Publisher	Rowman & Littlefield
ISBN-10	1442251522
ISBN-13	9781442251526
eBay Product ID (ePID)	216588972

Dimensions
Weight	635g
Width	183mm
Height	263mm

Additional Product Features
Format	Hardback
Author(s)	Keith A. Quesenberry
Place of Publication	Lanham, Md
Genre	Sales & Marketing
Pagination	256
Content Note	46 Black & White Illustrations, 1 Black & White Halftones, 6 Charts, 15 Tables, 5 Graphs
Author Biography	Keith A. Quesenberry, assistant professor of marketing at Messiah College, has taught social media marketing, digital marketing, and advertising at Johns Hopkins University, Temple University, and West Virginia University. Before joining academia, he spent nearly twenty years as an associate creative director and copywriter for advertising agencies such as BBDO and Arnold Worldwide, working with clients from startups to Fortune 500s. His social media campaigns have received industry recognition including a PRSA Bronze Anvil and an OMMA Award. He is also an accomplished researcher and contributing author to Harvard Business Review, Entrepreneur, and Social Media Examiner. Follow his blog at www.postcontrolmarketing.com.
Country of Publication	United States
Subject	Management, Business, Economics & Industry
Spine	19mm
Language(s)	English
Imprint	Rowman & Littlefield Publishers
Date of Publication	22/10/2015

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Speedy Hen Ltd

Steven Little

Unit 1 Falcon Park

Neasden Lane

London

NW10 1RZ

United Kingdom

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GB 970516124

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