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Ebusiness Ser.: Electronic Commerce by Gary Schneider, Bryant Chrzan and Charles McCormick (2010, Trade Paperback)

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ELECTRONIC COMMERCE (EBUSINESS) By Gary Schneider **Mint Condition**.

About this product

Product Identifiers

PublisherCourse Technology

ISBN-100538469242

ISBN-139780538469241

eBay Product ID (ePID)102732544

Product Key Features

Number of Pages680 Pages

Publication NameElectronic Commerce

LanguageEnglish

Publication Year2010

SubjectManagement Information Systems, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / Internet Marketing, General, Information Technology, E-Commerce / General (See Also Computers / Electronic Commerce)

TypeTextbook

AuthorGary Schneider, Bryant Chrzan, Charles Mccormick

Subject AreaComputers, Business & Economics

SeriesEbusiness Ser.

FormatTrade Paperback

Dimensions

Item Height1 in

Item Weight32.9 Oz

Item Length8.9 in

Item Width7.3 in

Additional Product Features

Edition Number9

Dewey Edition22

Dewey Decimal658.054678

Table Of Content1. Introduction to Electronic Commerce.2. Technology Infrastructure: The Internet and the World Wide Web.3. Selling on the Web: Revenue Models and Building a Web Presence.4. Marketing on the Web.5. Business-to-Business Activities: Improving Efficiency and Reducing Costs.6. Social Networking, Mobile Commerce, and Online Auctions.7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.8. Web Server Hardware and Software.9. Electronic Commerce Software.10. Security for Electronic Commerce.11. Payment Systems for Electronic Commerce.12. Planning for Electronic Commerce.

SynopsisE-commerce continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 9e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft.