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Services Marketing by Mary Jo Bitner, Valarie A. Zeithaml and Dwayne D. Gremler (2012, Hardcover)
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- Buy it nowServices Marketing (6th Edition)
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About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-100078112052
ISBN-139780078112058
eBay Product ID (ePID)112327492
Product Key Features
Number of Pages672 Pages
LanguageEnglish
Publication NameServices Marketing
SubjectIndustries / Service, Marketing / General, Customer Relations
Publication Year2012
TypeTextbook
AuthorMary Jo Bitner, Valarie A. Zeithaml, Dwayne D. Gremler
Subject AreaBusiness & Economics
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight49.7 oz.
Item Length10.2 in
Item Width8.5 in
Additional Product Features
Edition Number6
Intended AudienceCollege Audience
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