Reviews"Analysis of the Internet and related technologies is in its infancy--not surprising, given the newness of these technologies. It is therefore a bit of a daunting task to produce a 'handbook' on the digital economy. This volume, edited by two academic economists, does a reasonable job of covering this wide terrain. . .is a an excellent snapshot of the existing state of the art in social scientific analysis of the digital economy. Recommended."--CHOICE"Martin Peitz and Joel Waldfogel's handbook offers readers a broad overview of many of the key elements that undergird the digital economy. It is compiled in a manner that does not require a start-to-finish read; each chapter is approachable by itself, so the reader can skip around and still gain many of the insights the handbook has to offer."--ournal of Regional Science, "Analysis of the Internet and related technologies is in its infancy--not surprising, given the newness of these technologies. It is therefore a bit of a daunting task to produce a 'handbook' on the digital economy. This volume, edited by two academic economists, does a reasonable job of covering this wide terrain. . .is a an excellent snapshot of the existing state of the art in social scientific analysis of the digital economy. Recommended."--CHOICE, "Analysis of the Internet and related technologies is in its infancy--not surprising, given the newness of these technologies. It is therefore a bit of a daunting task to produce a 'handbook' on the digital economy. This volume, edited by two academic economists, does a reasonable job of covering this wide terrain. . .is a an excellent snapshot of the existing state of the art in social scientific analysis of the digital economy. Recommended."--CHOICE "Martin Peitz and Joel Waldfogel's handbook offers readers a broad overview of many of the key elements that undergird the digital economy. It is compiled in a manner that does not require a start-to-finish read; each chapter is approachable by itself, so the reader can skip around and still gain many of the insights the handbook has to offer."-- ournal of Regional Science
IllustratedYes
SynopsisThe economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this Handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital industry. The volume offers an up-to-date account of key topics, discusses open questions, and provides guidance for future research. It offers a blend of theoretical and empirical works that are central to understanding the digital economy. The chapters are presented in four sections, corresponding with four broad themes: 1) infrastructure, standards, and platforms; 2) the transformation of selling, encompassing both the transformation of traditional selling and new, widespread application of tools such as auctions; 3) user-generated content; and 4) threats in the new digital environment. The first section covers infrastructure, standards, and various platform industries that rely heavily on recent developments in electronic data storage and transmission, including software, video games, payment systems, mobile telecommunications, and B2B commerce. The second section takes account of the reduced costs of online retailing that threatens offline retailers, widespread availability of information as it affects pricing and advertising, digital technology as it allows the widespread employment of novel price and non-price strategies (bundling, price discrimination), and auctions, as well as better tar. The third section addresses the emergent phenomenon of user-generated content on the Internet, including the functioning of social networks and open source. Finally, the fourth section discusses threats arising from digitization and the Internet, namely digital piracy, privacy and internet security concerns., The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital industry. The volume offers an up-to-date account of key topics, discusses open questions, and provides guidance for future research. It offers a blend of theoretical andempirical works that are central to understanding the digital economy. The chapters are presented in four sections, corresponding with four broad themes: 1) infrastructure, standards, and platforms; 2) thetransformation of selling, encompassing both the transformation of traditional selling and new, widespread application of tools such as auctions; 3) user-generated content; and 4) threats in the new digital environment.The first section covers infrastructure, standards, and various platform industries that rely heavily on recent developments in electronic data storage and transmission, including software, video games, payment systems, mobile telecommunications, and B2Bcommerce. The second section takes account of the reduced costs of online retailing that threatens offline retailers, widespread availability of information as it affects pricing and advertising, digitaltechnology as it allows the widespread employment of novel price and non-price strategies (bundling, price discrimination), and auctions. The third section addresses the emergent phenomenon of user-generated content on the Internet, including the functioning of social networks and open source. The fourth section discusses threats arising from digitization and the Internet, namely digital piracy, privacy, and security concerns., The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this Handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital industry., The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital industry. The volume offers an up-to-date account of key topics, discusses open questions, and provides guidance for future research. It offers a blend of theoretical and empirical works that are central to understanding the digital economy. The chapters are presented in four sections, corresponding with four broad themes: 1) infrastructure, standards, and platforms; 2) the transformation of selling, encompassing both the transformation of traditional selling and new, widespread application of tools such as auctions; 3) user-generated content; and 4) threats in the new digital environment. The first section covers infrastructure, standards, and various platform industries that rely heavily on recent developments in electronic data storage and transmission, including software, video games, payment systems, mobile telecommunications, and B2B commerce. The second section takes account of the reduced costs of online retailing that threatens offline retailers, widespread availability of information as it affects pricing and advertising, digital technology as it allows the widespread employment of novel price and non-price strategies (bundling, price discrimination), and auctions. The third section addresses the emergent phenomenon of user-generated content on the Internet, including the functioning of social networks and open source. The fourth section discusses threats arising from digitization and the Internet, namely digital piracy, privacy, and security concerns.
LC Classification NumberHC79.I55O87 2012