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Jobs to Be Done Playbook : Align Your Markets, Organization, and Strategy Around Customer Needs by Jim Kalbach (2020, Trade Paperback)
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"Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice.".
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About this product
Product Identifiers
PublisherRosenfeld Media, LLC
ISBN-101933820683
ISBN-139781933820682
eBay Product ID (ePID)12049038802
Product Key Features
Book TitleJobs to Be Done Playbook : Align Your Markets, Organization, and Strategy Around Customer Needs
Number of Pages320 Pages
LanguageEnglish
Publication Year2020
TopicConsumer Behavior, Social Aspects, Social Aspects / General, General
IllustratorYes
GenreComputers, Technology & Engineering, Business & Economics
AuthorJim Kalbach
FormatTrade Paperback
Dimensions
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
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