This hardcover book titled "Building Better Brands: a Comprehensive Guide to Brand Strategy and Identity Development" by Scott Lerman is a valuable resource for marketers looking to enhance their brand's strategy and identity. With 203 pages of insightful content, readers will gain a comprehensive understanding of brand strategy and identity development. The book, published by F&W Publications INC International Concepts in the United States, covers topics such as marketing, branding, and business strategy. It has a height of 210mm, a width of 276mm, and is written in English. This book is a must-have for anyone looking to build a better brand and is a great addition to any marketer's library.