Managing Brands In 4D : Understanding Perceptual, Emotional, Social and Cultural Branding by Jacek Pogorzelski (2018, Hardcover)

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About this product

Product Identifiers

PublisherEmerald Publishing The Limited
ISBN-101787561038
ISBN-139781787561038
eBay Product ID (ePID)21046537259

Product Key Features

Number of Pages248 Pages
LanguageEnglish
Publication NameManaging Brands in 4d : Understanding Perceptual, Emotional, Social and Cultural Branding
SubjectMarketing / General, General, Advertising & Promotion
Publication Year2018
TypeTextbook
Subject AreaBusiness & Economics
AuthorJacek Pogorzelski
FormatHardcover

Dimensions

Item Height0.6 in
Item Weight16.2 oz.
Item Length9 in
Item Width6 in

Additional Product Features

Intended AudienceScholarly & Professional

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