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Utopian Images and Narratives in Advertising : Dreams for Sale by Jean-Marie Kauth (2014, Trade Paperback)
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Author: Maria Lucia Piga. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection’s cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies.
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About this product
Product Identifiers
PublisherLexington Books/Fortress Academic
ISBN-100739198327
ISBN-139780739198322
eBay Product ID (ePID)213426860
Product Key Features
Number of Pages296 Pages
LanguageEnglish
Publication NameUtopian Images and Narratives in Advertising : Dreams for Sale
Publication Year2014
SubjectMedia Studies, Gender Studies, General, Advertising & Promotion
TypeTextbook
Subject AreaBusiness & Economics, Social Science
AuthorJean-Marie Kauth
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight14.3 oz.
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceScholarly & Professional
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