Travel and Tourism Public Relations by Dennis Deuschl (2016, Hardcover)

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ISBN-13: 9781138137912, 978-1138137912. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities.

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Product Identifiers

PublisherRoutledge
ISBN-10113813791X
ISBN-139781138137912
eBay Product ID (ePID)223073674

Product Key Features

Number of Pages208 Pages
LanguageEnglish
Publication NameTravel and Tourism Public Relations
Publication Year2016
SubjectIndustries / Hospitality, Travel & Tourism
TypeTextbook
Subject AreaBusiness & Economics
AuthorDennis Deuschl
FormatHardcover

Dimensions

Item Height0.5 in
Item Weight15.2 oz.
Item Length9.2 in
Item Width6.2 in

Additional Product Features

Intended AudienceCollege Audience

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