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Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation by Damian Ryan (2016, Trade Paperback)
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This comprehensive textbook titled "Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation" is a must-have for anyone studying computer science, advertising, or marketing. Written by Damian Ryan and published by Kogan Page LTD in 2016, this paperback book is 464 pages long and weighs 711g. It covers various aspects of digital marketing, including strategies for engaging the digital generation, and is written in English. The book is 234mm in height and 158mm in width, making it easy to carry around. Whether you are a student, professional, or enthusiast, this textbook is an excellent resource for understanding the ins and outs of digital marketing. This is also a core reading book for marketing modules at university.
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About this product
Product Identifiers
PublisherKogan Page, The Limited
ISBN-100749478438
ISBN-139780749478438
eBay Product ID (ePID)227188571
Product Key Features
Number of Pages464 Pages
Publication NameUnderstanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation
LanguageEnglish
SubjectMarketing / General, Web / Social Media, E-Commerce / Internet Marketing, Strategic Planning, Advertising & Promotion
Publication Year2016
TypeTextbook
Subject AreaComputers, Business & Economics
AuthorDamian Ryan
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight25.2 oz.
Item Length9.2 in
Item Width6.2 in
Additional Product Features
Edition Number4
Intended AudienceCollege Audience
