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Brand Equity and Advertising : Advertising's Role in Building Strong Brands by Alexander L. Biel and David A. Aaker (2016, Hardcover)
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ISBN-13: 9781138150522, 978-1138150522. The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising.
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About this product
Product Identifiers
PublisherTaylor & Francis Group
ISBN-101138150525
ISBN-139781138150522
eBay Product ID (ePID)227824834
Product Key Features
Number of Pages390 Pages
LanguageEnglish
Publication NameBrand Equity and Advertising : Advertising's Role in Building Strong Brands
SubjectConsumer Guides, Consumer Behavior, General, Advertising & Promotion
Publication Year2016
TypeNot Available
Subject AreaReference, Psychology, Business & Economics
AuthorAlexander L. Biel, David A. Aaker
FormatHardcover
Dimensions
Item Weight16 oz.
Item Length9 in
Item Width6 in
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