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Proceedings of the 1988 International Conference of Services Marketing by S. R. Rao (2016, Trade Paperback)
BOOKS etc. (539920)
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ISBN-13: 9783319369457, 978-3319369457. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services.
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About this product
Product Identifiers
PublisherSpringer International Publishing A&G
ISBN-103319369458
ISBN-139783319369457
eBay Product ID (ePID)231448494
Product Key Features
Original LanguageEnglish
Book TitleProceedings of the 1988 International Conference of Services Marketing
Number of PagesX, 369 Pages
LanguageEnglish
Publication Year2016
TopicLeadership, Marketing / General, Industries / Service, Marketing / Industrial, Strategic Planning
IllustratorYes
GenreBusiness & Economics
AuthorS. R. Rao
Book SeriesDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science Ser.
FormatTrade Paperback
Dimensions
Item Weight325.4 oz.
Item Length11 in
Item Width8.3 in
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