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Florida in Focus Ser.: Selling Vero Beach : Settler Myths in the Land of the aís and Seminole by Kristalyn Marie Shefveland (2024, Trade Paperback)

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Format: Paperback or Softback. Publisher: University Press of Florida.

About this product

Product Identifiers

PublisherUniversity Press of Florida

ISBN-100813080533

ISBN-139780813080536

eBay Product ID (ePID)24062506488

Product Key Features

Number of Pages216 Pages

Publication NameSelling Vero Beach : Settler Myths in the Land of the Aís and Seminole

LanguageEnglish

SubjectUnited States / State & Local / South (Al, Ar, Fl, Ga, Ky, La, ms, Nc, SC, Tn, VA, WV), Americas (North, Central, South, West Indies), Native American

Publication Year2024

TypeTextbook

AuthorKristalyn Marie Shefveland

Subject AreaHistory

SeriesFlorida in Focus Ser.

FormatTrade Paperback

Dimensions

Item Height0.7 in

Item Weight11.9 Oz

Item Length8.9 in

Item Width6 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2023-042343

Reviews" Selling Vero Beach is local history done well. . . . Butit is far more than local history. Deeply rooted in place, itcontributes new evidence and insights to larger historical debates.Historians will find its discussions of development, commercialism, andmemory thought-provoking. Historians of settler colonialism in theUnited States and elsewhere will also find much in this book toconsider."-- American Historical Review "Adds to existing scholarship on the history of Florida's modern developers and boosterism in new and exciting ways."-- Journal of Southern History, "Adds to existing scholarship on the history of Florida's modern developers and boosterism in new and exciting ways."-- Journal of Southern History

SynopsisSeparating "Old Florida" myths from realitiesin a tourist haven with a deep Indigenous past Themes of unspoiled paradise tamed byprogress can be seen in stories about pioneer history across the United States,especially in Florida. Selling Vero Beach explores how settlers fromnorthern states created myths about the Indian River area on Florida's AtlanticCoast, importing ideas about the region's Indigenous peoples and marketing theland as an idyllic, fertile place of possibilities. In this book, Kristalyn Shefvelanddescribes how in the Gilded Age, Indian River Farms Company and other boosterspainted the region as a wild frontier, conveniently accessible by train viaHenry Flagler's East Coast Railway. Shefveland provides an overview of local Aísand Seminole histories that were rewritten by salespeople, illustrates howagricultural companies used Native peoples as motifs on their fruit products, andincludes never-before-published letters between Vero Beach entrepreneur Waldo Sextonand writer Zora Neale Hurston that highlight Sexton's interest in story-spinningand sales. Selling Vero Beach unpacks real and fabricated pasts, showing how the settler memoryof Florida distorted or erased the fascinating actual history of the region. Witha wide variety of stories invented to lure investors and tourists, many ofwhich circulate to this day in a place that remains a top vacation destination,Vero Beach is an intriguing example of why and how certain pasts were concoctedto sell Florida land and products. A volume in the series Florida in Focus,edited by Andrew K. Frank, Separating "Old Florida" myths from realities in a tourist haven with a deep Indigenous past Themes of unspoiled paradise tamed by progress can be seen in stories about pioneer history across the United States, especially in Florida. Selling Vero Beach explores how settlers from northern states created myths about the Indian River area on Florida's Atlantic Coast, importing ideas about the region's Indigenous peoples and marketing the land as an idyllic, fertile place of possibilities. In this book, Kristalyn Shefveland describes how in the Gilded Age, Indian River Farms Company and other boosters painted the region as a wild frontier, conveniently accessible by train via Henry Flagler's East Coast Railway. Shefveland provides an overview of local Aís and Seminole histories that were rewritten by salespeople, illustrates how agricultural companies used Native peoples as motifs on their fruit products, and includes never-before-published letters between Vero Beach entrepreneur Waldo Sexton and writer Zora Neale Hurston that highlight Sexton's interest in story-spinning and sales. Selling Vero Beach unpacks real and fabricated pasts, showing how the settler memory of Florida distorted or erased the fascinating actual history of the region. With a wide variety of stories invented to lure investors and tourists, many of which circulate to this day in a place that remains a top vacation destination, Vero Beach is an intriguing example of why and how certain pasts were concocted to sell Florida land and products. A volume in the series Florida in Focus, edited by Andrew K. Frank, This bookexplores how settlers from northern states created myths about the Indian Riverarea on Florida's Atlantic Coast, importing ideas about the region's Indigenouspeoples and rewriting its history to market the land to investors and tourists.

LC Classification NumberLCC F319.V54 S54 202