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This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for the greater societal good. It starts with a review of the current literature on human decision-making failures in Europe and North America, presenting the wide range of nudges and winks developed to curb the harmful consequences of human decision-making fallibility. It then discusses the use of mental heuristics, biases and nudges in the finance domain to benefit economic markets by providing clear communication strategies. Lastly, the author proposes clear leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making and the use of nudging and winking in the digital age.
Product Identifiers
Publisher
Springer Nature Switzerland A&G
ISBN-13
9783030543297
eBay Product ID (ePID)
28046871206
Product Key Features
Author
Julia Puaschunder
Publication Name
Behavioral Economics and Finance Leadership: Nudging and Winking to Make Better Choices
Format
Hardcover
Language
English
Subject
Economics, Finance, Zoology, Psychology, Politics, Business
Publication Year
2020
Type
Textbook
Number of Pages
183 Pages
Dimensions
Item Height
235mm
Item Width
155mm
Item Weight
465g
Additional Product Features
Title_Author
Julia Puaschunder
Country/Region of Manufacture
Switzerland
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