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Social Media Research Methods by Nathan J. Carpenter, Joseph P. Mazer and Brandon C. Boatwright (2023, Trade Paperback)
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About this product
Product Identifiers
PublisherCognella, Inc.
ISBN-101516581822
ISBN-139781516581825
eBay Product ID (ePID)3065566011
Product Key Features
Number of Pages248 Pages
Publication NameSocial Media Research Methods
LanguageEnglish
Publication Year2023
SubjectCommunication Studies
TypeTextbook
AuthorNathan J. Carpenter, Joseph P. Mazer, Brandon C. Boatwright
Subject AreaLanguage Arts & Disciplines
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight16.6 Oz
Item Length9.9 in
Item Width7 in
Additional Product Features
Intended AudienceScholarly & Professional
SynopsisFilling a gap in the literature and featuring an emphasis on using new media in communication research, Social Media Research Methods introduces students to a variety of social media research methods and data analysis strategies. The text recognizes the richness of the data available within social media platforms and underscores the importance of ......, Filling a gap in the literature and featuring an emphasis on using new media in communication research, Social Media Research Methods introduces students to a variety of social media research methods and data analysis strategies. The text recognizes the richness of the data available within social media platforms and underscores the importance of employing effective research methods to make meaning of that data. By integrating applied concepts, theories, and practical advice for working with and presenting social media data, the textbook arms students with the latest research and social media tools. It begins by introducing students to scholarly and industry applications of social media research methods before outlining the complete process of developing social media research questions and data collection procedures. The book then transitions to devoting individual chapters to a social media analysis tool. The final chapter outlines the process of writing and presenting social media research for scholarly and industry audiences. Each chapter features interactive, applied examples and exercises, as well as review questions, to bring the material to life and reinforce key learnings. A comprehensive resource designed to help students use cutting-edge, timely research methods within the discipline, Social Media Research Methods is an exemplary textbook for courses in communication research methods.
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