Product Information
This book provides people in business with ideas, advice and guidance on how to promote their wares successfully. The promotions outlined in the book aim to be attractive and compelling, but should require the only modest budgets. The authors describe the various steps of a promotional scheme from the initial idea to its actual implementation in the market.Product Identifiers
PublisherManagement Books 2000 LTD
ISBN-139781852520496
eBay Product ID (ePID)404107921
Product Key Features
Number of Pages160 Pages
Publication NameMarketing Ideas for the Small Business
LanguageEnglish
SubjectMarketing, Business
Publication Year1990
TypeTextbook
AuthorP.W. Sterrett, P.F. Sterrett
FormatPaperback
Dimensions
Item Height234 mm
Item Weight280 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorP.W. Sterrett, P.F. Sterrett