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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore (Paperback, 1998)
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About this product
Product Information
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.Product Identifiers
PublisherJohn Wiley & Sons AND Sons LTD
ISBN-139781841120638
eBay Product ID (ePID)87358527
Product Key Features
Number of Pages238 Pages
Publication NameCrossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
LanguageEnglish
SubjectEngineering & Technology, Marketing
Publication Year1998
TypeTextbook
AuthorGeoffrey A. Moore
FormatPaperback
Dimensions
Item Height229 mm
Item Weight355 g
Item Width156 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorGeoffrey A. Moore
