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The Cranfield New Entrepreneur: Making Your Ideas Work by Peter Saunders (Hardcover, 1989)

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London England: Sidgewick & Jackson Ltd, 1989. 1st Edition. Purple boards with gold titles to the spine. Near Fine / Near Fine.

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Using some of the world's foremost entrepreneurs as examples and sources of helpful advice, this book sets out to isolate what is necessary to start a business with practical guidelines for almost any idea the prospective entrepreneur might dream up. The author reveals how to spot good business ideas and turn them into profitable and successful ventures. From defining personal objectives, guiding your search, finding capitalization, recognizing your needs and the needs of your market, to starting up your business, the book attempts to cover all aspect of its subject.