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Essentials of Marketing by Geoff Lancaster, Lester Massingham (Paperback, 1998)
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Author: Geoff Lancaster, Lester Massingham ISBN 10: 0077094379. Title: Essentials of Marketing Item Condition: used item in a good condition. Books will be free of page markings.
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About this product
Product Information
This text has been updated in line with changes in the marketing environment. The influence of the EU and new concepts of consumer behaviour have been added, with more information on matrix and analysis, oligopolistic pricing issues and an emphasis on relationship selling, its development and current practice.Product Identifiers
PublisherMcgraw-Hill Education
ISBN-139780077094379
eBay Product ID (ePID)88768135
Product Key Features
SubjectMarketing
Publication Year1998
Number of Pages456 Pages
Publication NameEssentials of Marketing
LanguageEnglish
TypeTextbook
AuthorGeoff Lancaster, Lester Massingham
FormatPaperback
Dimensions
Item Height230 mm
Item Weight1153 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorLester Massingham, Geoff Lancaster
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