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How to Make a Fortune on the Information Superhighway: Everyone's Guerrilla Guide to Marketing by Martha S. Siegel, Laurence A. Canter (Paperback, 1995)

World of Books Ltd (10410310)

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Author:Siegel, Martha S. How to Make a Fortune on the Information Superhighway: Everyone's Guerrilla Guide to Marketing on the Internet and Other On-Line Services. In 2002, World of Books was founded on an ethos to do good, protect the planet, and support charities by enabling more goods to be reused.

About this product

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Laurence Canter and Martha Siegel are the two Phoenix-based lawyers who recently caused a furore by advertizing their legal services on the Internet, a breach of Netiquette that drew some 30,000 flames - E-mailed insults - from irate Internet members. Numerous stories abut them, their ads, and the reaction to the ads have appeared in the US daily newspapers. Their actions brought up serious questions about the future of Internet and how it should be used, placing Canter and Siegel at the very centre of the storm over commercialization of the Internet. In this controversial book, Canter and Siegel explain in non-technical terms, what the Internet is and how it works. More importantly, they explain how to use the Internet as the ultimate marketing and sales tool for almost any product or service and how, by making it possible to reach 30 million people with the touch of a button, the Internet puts businesses on an equal footing with the largest corporations.