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Dictionary of Marketing Communications by Norman A. P. Govoni (2003, Trade Paperback)
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ISBN-13: 9780761927716, 978-0761927716. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials.".
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About this product
Product Identifiers
PublisherSAGE Publications, Incorporated
ISBN-100761927719
ISBN-139780761927716
eBay Product ID (ePID)92069716
Product Key Features
Number of Pages256 Pages
Publication NameDictionary of Marketing Communications
LanguageEnglish
SubjectMarketing / General, Management
Publication Year2003
TypeTextbook
Subject AreaBusiness & Economics
AuthorNorman A. P. Govoni
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight16 oz.
Item Length9.9 in
Item Width7 in
Additional Product Features
Intended AudienceCollege Audience
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