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Shi-xu critiques universalism in discourse studies in terms of the cultural consequences of its current white, western standpoint and advocates a culturally pluralist approach, a theory and research methodology from an innovative position between Eastern and Western cultures.
SHI-XU is Professor and Director of the Institute of Discourse and Cultural Studies, Zhejiang University, China, and was previously Research Fellow at the University of Amsterdam, Lecturer at the National University of Singapore, and Reader at the University of Ulster, UK. His other books in English include Cultural Representations, Read the Cultural Other (lead-editor) and Discourse as Cultural Struggle (editor). He is the founding Editor-in-Chief of Journal of Multicultural Discourses.