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About this product
- DescriptionThis textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
- Author(s)Patrick De Pelsmacker,Philip J. Kitchen
- PublisherTaylor & Francis Ltd
- Date of Publication08/07/2004
- GenreBusiness, Accounting & Vocational: Textbooks & Study Guides
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- Content Note18 black & white line drawings
- Weight340 g
- Width156 mm
- Height234 mm
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