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About this product
- DescriptionThis is the story of how Thomas Edison bet wrong in the fierce war between supporters of alternating current (AC) and direct current (DC). The savagery of this electrical battle can be hardly imagined today. AC/DC is an object lesson in bad business strategy and poor decision making.
- Author BiographyTOM MCNICHOL is a contributing editor for Wired magazine. His articles have appeared in the New York Times, Salon, the Washington Post, and the Guardian. His radio commentaries and satires have aired on NPR's All Things Considered, Morning Edition, and Marketplace. He's the author of Barking at Prozac (Crown Publishing, 1997), and his work appears in the anthology Afterwords: Stories and Reports from 9/11 and Beyond (Washington Square Press, 2002).
- Author(s)Tom McNichol
- PublisherJohn Wiley & Sons Inc
- Date of Publication22/09/2006
- GenreManagement & Business: General
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintJossey-Bass Inc.,U.S.
- Content Note, black & white illustrations
- Weight396 g
- Width161 mm
- Height231 mm
- Spine21 mm
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