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About this product
- DescriptionAims to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. The topics in this title include: sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and more.
- PublisherEmerald Publishing Limited
- Date of Publication17/02/2006
- GenreManagement Techniques: Professional
- Series TitleAdvances in Business and Management Forecasting
- Series Part/Volume Number4
- Country of PublicationUnited States
- ImprintJAI Press Inc.
- Weight597 g
- Width156 mm
- Height234 mm
- Spine17 mm
- Edited byKenneth D. Lawrence,Michael D. Geurts
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