The lowest-priced, brand-new, unused, unopened, undamaged item in its original packaging (where packaging is applicable).Packaging should be the same as what is found in a retail store, unless the item is handmade or was packaged by the manufacturer in non-retail packaging, such as an unprinted box or plastic bag.See details for additional description.
A handbook on the fundamentals of strategy. It helps managers zero in on the choices that lie at the heart of innovative strategies. It explains how to overcome the obstacles to innovation so that even well-established companies can innovate by breaking the rules of the game. It also reveals how creative thinking leads to strategic innovation.
Constantinos C. Markides is a Professor at the London Business School.