From the end of the 1930s through the 1940s, the New York fashion industry came into its own. Sportswear, which had evolved from its sporting origins, was at the centre of this shift. This book presents a narrative and analysis of how New York sportswear evolved to become the definitive American style and how a modern fashion aesthetic was born.
Rebecca Arnold is Research Fellow in the History of Design Department at the Royal College of Art in London. She was Guest Professor in Fashion Studies at Stockholm University, 2006-2007. As Senior Lecturer at Central Saint Martins College of Art & Design, University of the Arts, she established the first UK undergraduate degree in Fashion History & Theory. She has lectured and written widely on twentieth-century fashion. Her first book, 'Fashion, Desire & Anxiety: Image & Morality in the Twentieth Century' was published by I.B. Tauris in 2001.