Presents an ethnographic study of some of the most important icons - for tourists and locals alike - in Balinese culture and society and explores the growth of this island as an 'exotic' vacation destination. This book offers a firsthand look at many aspects of daily life.
Arthur Asa Berger, PhD is Professor Emeritus of broadcast and electronic communication arts at San Francisco State University where he taught between 1965 and 2003. He is the author of more than 50 books on media, popular culture, humor, everyday life and in recent years travel and tourism. Among his books on tourism are Deconstructing Travel; Cultural Perspectives on Tourism; Ocean Travel and Cruising; Vietnam Tourism and Thailand Tourism. In these books on tourism, he uses a cultural studies and socio-semiotic approach to tourism, analysing important signs, symbols and touristically important activities in the cultures and societies he studies. He has lectured in more than a dozen countries and his books have been translated into eight languages.
Arthur Asa Berger
Taylor & Francis Inc
Date of Publication
Industrial Studies: General
Place of Publication
Country of Publication
Routledge Member of the Taylor and Francis Group
23 black & white illustrations, 30 colour illustrations, 14 black & white tables, 23 black & white halftones, 30 colour illustrations