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A new variety of African American celebrity has emerged. According to Cashmore the most avaluable product they sell, is a conception of America where racism has been rendered insignificant. Cashmore argues that the primacy of the market in celebrity-fixated American culture makes these figures unreliable indicators of Black America.
Ellis Cashmore is Professor of Culture, Media and Sport at Staffordshire University, UK
Professor of Culture Media and Sport Ellis Cashmore