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- DescriptionGet heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point.
- Author BiographyJOSEPH McCORMACK is the founder and CEO of Sheffield Marketing Partners. Sheffield specializes in message and narrative development, and also provides video production and marketing communications services to help package stories to suit the right audiences. Joe has more than 20 years of experience as a senior marketing executive helping companies develop strategic communications that make them stand apart in a challenging marketplace.
- Author(s)Joseph McCormack
- PublisherJohn Wiley & Sons Inc
- Date of Publication18/03/2014
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintJohn Wiley & Sons Inc
- Content Noteblack & white illustrations
- Weight434 g
- Width161 mm
- Height236 mm
- Spine23 mm
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