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Shows how you can build a better and more successful business and achieve more satisfaction in the process. This book includes chapters on better ways to win and keep customers, better kinds of products and services, better brands for lasting value, better marketing, better public relations and publicity, and better leadership.
Patrick Dixon was named as one of today's 50 most influential business thinkers in a recent executive survey. He advises many global companies and is a regular commentator on TV and radio on both sides of the Atlantic. He is a Fellow of the London Business School, a Visiting Professor at the European School of Management and Technology, and author of 12 books, including the much praised Building a Better Business, also published by Profile, and described by Sir Digby Jones, former head of the Confederation of British Industry, as 'One of the most stimulating and challenging reads in this field.' His many consulting clients include Credit Suisse, Microsoft, Siemens, HSBC, BT and the American Management Association. Click here for the author's website.